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Social Listening

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      I chose to write about and research Nike. I mostly chose them because they are giant company with many sales every year and I also enjoy wearing their clothing because of the high quality and good fitting clothes they provide. I am also interested in seeing if they have positive or negative reviews on some of their social media profiles. At first I would assume that they do but you never know.      Nike offers four primary value propositions. They are accessibility, innovation, customization, and brand status. The company creates this by offering a wide variety of options when it comes to their products.      The post above is Nike's most recent post on Instagram for reference. They posted this to show recognition to black and female athletes as they typically do not get enough recognition in America. This got a lot of positive feedback from the community because it is a good overall message to spread. However, as I was reading the comments, some of the community was not happ
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Marketing in the News Blog Post

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 Supreme New York 2021: https://www.highsnobiety.com/p/supreme-new-york-subway-train/      I am choosing to research and write about the the company Supreme New York because I am a big fan of their clothing. I have been wearing it for about 6 years now and it has really opened up a new passion and hobby of mine which is fashion and streetwear. While this isn't necessarily my favorite brand of all time, it is what got me into this field and it is by far the most popular rand in all of streetwear.           In summary, Supreme as a company was created in New York City. It has obviously expanded globally now but that is where they originated their company. That being said, they wanted to try a new, more physical, marketing tactic in the heart of the city. So, they contacted the city council and paid for one of the subways in the metro area to be completely branded one of them to have their logo all over it, as seen in the photo above. One takeaway I got from this article is that somet
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Welcome to my Blog!

 Hello Everyone!     My name is Ethan Widder and I am currently a sophomore in college at LBCC and at OSU. I used to be a psychology major before I transferred over into the college of business and began majoring in marketing. I chose to enroll in this course because it was required by my major but I also felt like this would be a great beginning class to my future in marketing. I want to learn marketing strategies among other useful business tools. I want to learn this so that I can narrow down what type of marketing I want to do after I graduate college.      On a more personal side, I am from Bend, Oregon which is about 3 hours East of Corvallis and Albany. Growing up I liked to snowboard, skateboard, hike, and paddleboard. It was a very outdoorsy place which meant that it was very common to participate in these activities. Currently, I still like to swim and skateboard as well as play the piano in my free time.      I look forward to getting to know everyone in the class!
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